Archive for the 'The world I see' Category

23
Jan
10

Auspicious day – a very good marketing strategy

We all celebrate festivals.Each religion has their own festivals.Also,Each religion and caste have their own auspicious days.In India,Hinduism,which is a major religion have many auspicious days.They consider Friday is a good day to start things and so on.So why do we start things on such days.I was keep on thinking about that today.I finally got some clues.They start things at that day,because we all believe it’s a good day.So if we believe it’s a good day,then it promotes positive thought.It is similar to and an abstract meaning of Murphy law “Anything that can go wrong will go wrong”.Also,I got an important thing about that day.Yes,it’s a marketing strategy.

Consider yourself starting a concern.So what is important for a newly formed concern,its marketing.You advertise it in newspapers,Television,Internet and all types of media.Well,I say,the cheapest method of marketing is starting your concern at an auspicious day.All know that only good things are done at that day.So starting a concern in an auspicious day with added positive energy and inviting people at that day,will eventually boost thoughts about your concern in a positive way.Now your company is not only advertised,but also made a thought in others mind something like “they are doing things in this good day,so it must be good….” .So next time you start things at that day and you want to advertise your company or any,do a good demo of what you are doing.so that all are well-informed and it will create a good impression. 🙂

11
Oct
09

Silappathikaram and Robert kiyosaki

You might be wondering what Silappathikaram going to do with Robert kiyosaki.What I am going to tell you here,is a fact that “The History Repeats Itself” or you might consider this as an illustration of “Chaos theory”.Silappathikaram,which was written by Ilangovadigal,1000 yrs back,still proves itself,that it is one of the five great epics.Recently,I was listening to “Rich Dad,Poor Dad” audio book.I was really amazed.It was fabulous.

I read Silappathikaram.I was really surprised to know how Robert Kiyosaki and Ilangovadigal mentioned same thing in a different manner.

In Rich Dad,Poor Dad,

“…..Poor dad believed in a company or the government taking care of you and your needs. He was always concerned about pay raises, retirement plans, medical benefits, sick leave, vacation days and other perks. He was impressed with two of his uncles who joined the military and earned a retirement and entitlement package for life after twenty years of active service. He loved the idea of medical benefits and PX privileges the military provided its retirees. He also loved the tenure system available through the university. The idea of job protection for life and job benefits seemed more important, at times, than the job. He would often say, “I’ve worked hard for the government, and I’m entitled to these benefits.”

The other believed in total financial self-reliance. He spoke out against the “entitlement” mentality and how it was creating weak and financially needy people. He was emphatic about being financially competent….”

Also,

Poor dad thought that the rich should pay more in taxes to take care of those less fortunate. The other said, “Taxes punish those who produce and reward those who don’t produce”

In Silappathikaram,it has been said,

Those who are generous in helping the needy and poor are mentioned as assiduous,smart and they know how to make money.While the person who gets money from generous people is said to be lethargic,dumb and stupid.

This is how they both pertain to same meaning in a very different manner.